Decision criteria for new product acceptance and success : the role of trade buyers /

Decision criteria for new product acceptance and success : the role of trade buyers /

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Bibliographic Details
Main Author: McLaughlin, Edward W.
Other Authors: Rao, Vithala R.
Format: Book
Language:English
Published: New York : Quorum Books, 1991.
Subjects:
Grocery trade > United States.
New products > United States > Management.

Main Collection - Walker Library - 4th Floor

Holdings details from Main Collection - Walker Library - 4th Floor
Call Number: 658.86 M23d
Copy 1 Available  Pull and Hold

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