Psychological principles of marketing and consumer behavior /

Psychological principles of marketing and consumer behavior /

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Bibliographic Details
Main Author: Britt, Steuart Henderson, 1907-
Format: Book
Language:English
Published: Lexington, Mass. : Lexington Books, c1978.
Subjects:
Marketing > Psychological aspects.
Advertising > Psychological aspects.
Motivation research (Marketing)
Consumers > Psychology.

Main Collection - Walker Library - 2nd Floor

Holdings details from Main Collection - Walker Library - 2nd Floor
Call Number: HF5415.125 .B74 1978
Copy 1 Available  Pull and Hold

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