Customer centricity : focus on the right customers for strategic advantage /
Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out. Starbucks is one of many companies that has successfully executed a pivot that puts the company in a cu...
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| Main Author: | |
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| Other Authors: | |
| Format: | Electronic Audio |
| Language: | English |
| Published: |
[Place of publication not identified] :
Ascent Audio,
2024.
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| Edition: | [First edition]. |
| Series: | Wharton executive essentials.
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| Subjects: | |
| Online Access: | CONNECT |
