Media equities : evaluation and trading /
This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities a...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge :
Woodhead,
1996.
|
| Series: | International equities series.
|
| Subjects: | |
| Online Access: | CONNECT |
MARC
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| 100 | 1 | |a Gasson, Christopher. | |
| 245 | 1 | 0 | |a Media equities : |b evaluation and trading / |c Christopher Gasson. |
| 264 | 1 | |a Cambridge : |b Woodhead, |c 1996. | |
| 300 | |a 1 online resource (xi, 235 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 490 | 1 | |a International equities series | |
| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities and associated risks. This provides a highly structured and informative view of the media industry. The final section provides an overview of the current developments and possibilities for the future. | ||
| 500 | |a ScienceDirect eBook - Finance 1995 - 2006 (Elsevier and Woodhead) |5 TMurS | ||
| 650 | 0 | |a Mass media |z Great Britain |x Finance. | |
| 650 | 0 | |a Mass media |z United States |x Finance. | |
| 650 | 0 | |a Mass media |z Great Britain |x Accounting. | |
| 650 | 0 | |a Mass media |z United States |x Accounting. | |
| 650 | 0 | |a Stocks |x Prices |z Great Britain. | |
| 650 | 0 | |a Stocks |x Prices |z United States. | |
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| 758 | |i has work: |a Media Equities: Evaluation And Trading (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYxy6CGmfckCCDX97hF9Xd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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| 830 | 0 | |a International equities series. | |
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