Media equities : evaluation and trading /

This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities a...

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Bibliographic Details
Main Author: Gasson, Christopher
Format: Electronic eBook
Language:English
Published: Cambridge : Woodhead, 1996.
Series:International equities series.
Subjects:
Online Access:CONNECT