The handbook of global user research /

The handbook of global user research /

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User research is global - yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less n...

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Bibliographic Details
Main Author: Schumacher, Robert M.
Format: Electronic eBook
Language:English
Published: Burlington, MA : Elsevier, 2010.
Subjects:
Industrial design > Research > Handbooks, manuals, etc.
Industrial design > Psychological aspects > Handbooks, manuals, etc.
User interfaces (Computer systems) > Research > Handbooks, manuals, etc.
Project management > Handbooks, manuals, etc.
handbooks.
Handbooks and manuals
Handbooks and manuals.
Online Access:CONNECT
Table of Contents:
  • 1. Foundations and definition of user research
  • 2. Project management for global research
  • 3. Preparation
  • 4. Fieldwork For Global User Research Projects
  • 5. Analysis and Reporting
  • 6. Global user research methods
  • 7. User research throughout the world
  • 8. The role of professional organizations in user research
  • 9. The impact of culture on user research
  • 10. Closing Thoughts.
  • Foundations and definition of user research
  • Project management for global research
  • Preparation
  • Fieldwork for global user research projects
  • Analysis and reporting
  • Global user research methods
  • User research around the world
  • The role of professional organizations in user research
  • The impact of culture on user research
  • Some closing thoughts.

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