The handbook of global user research /

User research is global - yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less n...

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Bibliographic Details
Main Author: Schumacher, Robert M.
Format: Electronic eBook
Language:English
Published: Burlington, MA : Elsevier, 2010.
Subjects:
Online Access:CONNECT