Are everywhere stores the new face of retail? /
Historically, customer engagement and product fulfillment occurred in the same place -- a traditional retail store. But today, retailers are beginning to explore how they can create opportunities for customers to engage with products in native environments. A related approach is to use nontraditiona...
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| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review,
2023.
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| Edition: | [First edition]. |
| Subjects: | |
| Online Access: | CONNECT |
