Digital Transformation Now! : guiding the successful digitalization of your business model /

Is digitalization a value-added approach? Global leaders believe so, and this book reveals how to digitally transform your business model and compete in today?s economy. It presents a roadmap consisting of five phases; Digital Reality, Digital Ambition, Digital Potential, Digital Fit, and Digital Im...

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Bibliographic Details
Main Authors: Schallmo, Daniel R. A. (Author), Williams, Christopher A. (Author)
Format: Electronic eBook
Language:English
German
Published: Cham, Switzerland : Springer, [2018]
Series:SpringerBriefs in business,
Subjects:
Online Access:CONNECT