The entrepreneur's guide to advertising /

"Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneu...

Full description

Saved in:
Bibliographic Details
Main Author: Ogden, James R.
Other Authors: Rarick, Scott
Format: Electronic eBook
Language:English
Published: Santa Barbara, Calif. : Praeger, ©2010.
Series:Entrepreneur's guide (Westport, Conn.)
Subjects:
Online Access:CONNECT