The entrepreneur's guide to advertising /
"Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneu...
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Main Author: | |
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Other Authors: | |
Format: | Electronic eBook |
Language: | English |
Published: |
Santa Barbara, Calif. :
Praeger,
©2010.
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Series: | Entrepreneur's guide (Westport, Conn.)
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Subjects: | |
Online Access: | CONNECT |