DIGITAL HESITATION; WHY B2B COMPANIES AREN'T REACHING THEIR FULL POTENTIAL.
"If you want to boil down how the losers in the B2C wars of the last two decades got beat, it wasn't the product--it was the way they interacted with their customers. That's what digital transformation is supposed to be about. Most B2B companies, the old ones AND the new ones, are st...
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[S.l.] :
POINT B, INCORPORATED,
2022.
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| Subjects: | |
| Online Access: | CONNECT |
