Native advertising : advertorial disruption in the 21st century news feed /
"Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news upstarts and legacy newspapers and magazines. This boo...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge, Taylor & Francis Group,
2018.
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| Series: | Studies in digital journalism.
Disruptions (Routledge (Firm)) |
| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- Native advertising saves the newsroom? : how news outlets came to embrace native advertising and how audiences and regulators grapple with its rise
- Studio N: in-house native advertising at US and European news publishers
- Native on the issues : native advertising and issue-based messaging from corporations and nonprofits
- Going native at the new york times : a case study / by Ava Sirrah
- The future : the end of (native) advertising and the afterlife of news
- Index.
