Native advertising : advertorial disruption in the 21st century news feed /
"Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news upstarts and legacy newspapers and magazines. This boo...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge, Taylor & Francis Group,
2018.
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| Series: | Studies in digital journalism.
Disruptions (Routledge (Firm)) |
| Subjects: | |
| Online Access: | CONNECT |
