Media analytics : understanding media, audiences, and consumers in the 21st century /
"This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work throu...
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Main Authors: | Hollifield, C. Ann (Author), Coffey, Amy Jo (Author) |
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Format: | Book |
Language: | English |
Published: |
New York, NY :
Routledge,
2023.
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Subjects: |
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