Media analytics : understanding media, audiences, and consumers in the 21st century /
"This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work throu...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Routledge,
2023.
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| Subjects: |
Main Collection - Walker Library - 2nd Floor
| Call Number: |
P96.A83 H65 2023
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|---|---|
| Copy 1 | Available Pull and Hold |
