Crafting customer experience strategy : lessons from Asia /
Crafting Customer Experience Strategy: Lessons from Asialooks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experienc...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley, UK :
Emerald Publishing Limited,
2021.
|
| Edition: | First edition. |
| Subjects: | |
| Online Access: | CONNECT |
