Tega Industries. C, 1 /
Madan Mohanka, Managing Director of Tega Industries, a startup organization in India, was reviewing the marketing strategy and plan prepared by the marketing department for introducing new, improved wear-resistant rubber products for the first time in India, targeting mining and metal processing ind...
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| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Indian Institute of Management, Ahmedabad,
2023.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | CONNECT |
