Tega Industries. C, 1 /
Madan Mohanka, Managing Director of Tega Industries, a startup organization in India, was reviewing the marketing strategy and plan prepared by the marketing department for introducing new, improved wear-resistant rubber products for the first time in India, targeting mining and metal processing ind...
Saved in:
Main Authors: | , , |
---|---|
Format: | Electronic eBook |
Language: | English |
Published: |
London :
Indian Institute of Management, Ahmedabad,
2023.
|
Series: | SAGE business cases.
|
Subjects: | |
Online Access: | CONNECT |