Customer experience governance : structuring a company-wide customer survey policy /

Astrid was elated to be promoted to a new position as a voice of the customer specialist, working as part of her company's growing customer experience team. She believed she was walking into an ideal situation in which the company's people already understood the importance of listening to...

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Bibliographic Details
Main Author: Thum, Stephanie (Author)
Format: Electronic eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:SAGE business cases.
Subjects:
Online Access:CONNECT