Giant bicycle : bike-sharing in taipei /
This case tells the story of Giant Bicycle, a bicycle manufacturer based in Taiwan, who is trying to increase the popularity of the bike share scheme YouBike. YouBike has lost over ten million dollars to date and has seen very ridership with only 23 bike rides a day. Giant Bicycle must now decide if...
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| Main Authors: | , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Yale School of Management,
2022.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | CONNECT |
