Explosive growth of SHEIN in the global market /
With roughly 15.7 billion USD of revenue in 2021, SHEIN has emerged a new global superpower in the fast fashion. SHEIN provides clothing, shoes, accessories, and beauty products under 10 brands to customers at more than 200 countries and regions outside of the Mainland China. Although the total down...
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Main Authors: | , , , |
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Format: | Electronic eBook |
Language: | English |
Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2023.
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Series: | SAGE business cases.
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Subjects: | |
Online Access: | CONNECT |