Platform competition in China : Alibaba vs Tencent /

Platform competition in China : Alibaba vs Tencent /

The two tech giants, Alibaba and Tencent, compete in many fronts. This case focuses on three areas they compete very hard recently: new retailing, mobile payment, and ride hailing. At the beginning of 2018, Alibaba and Tencent were gathering retail investments in bids to battle each other for shoppe...

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Bibliographic Details
Main Authors: Yao, Zhiyong, active 2019 (Author), Lin, Kun, active 2019 (Author), Huang, Yixuan, active 2019 (Author)
Format: Electronic eBook
Language:English
Published: London : School of Management, Fudan University, 2019.
Series:SAGE business cases.
Subjects:
Alibaba (Firm) > Case studies.
Teng xun (Computer Firm) > Case studies.
Competition > Case studies.
Strategic planning > Case studies.
Online Access:CONNECT

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