Invention in PR /

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do...

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Bibliographic Details
Main Author: Ritchie, Adam (Public relations advocate) (Author)
Format: Electronic Audio
Language:English
Published: [Old Saybrook, Connecticut] : Tantor Media, Inc., 2023.
Edition:[First edition].
Subjects:
Online Access:CONNECT