Branding and labeling in the digital and artificial intelligence era /
"This book presents current research in the area of branding and labeling. It covers a wide range of topics including brands, labels, marketing, econometrics, psychology, finance, health, economics, sociology, information, culture, heritage, retailing, etc. It addresses various areas of researc...
Saved in:
| Other Authors: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Nova Science Publishers,
[2020]
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| Series: | Management science--theory and applications series.
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| Subjects: | |
| Online Access: | CONNECT |
