The global private health & fitness business : a marketing perspective.

For decades, sports management has not been considered a priority area of interest within sport, and there is a lack of professionalization within the multiple approaches and key performance areas in sports management. However, in recent years, the importance and impact of the sports economy in the...

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Bibliographic Details
Format: Electronic eBook
Language:English
Published: [Place of publication not identified] : Emerald Group Publishing, 2021.
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Online Access:CONNECT