Creativity and Marketing : The Fuel for Success.

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.

Saved in:
Bibliographic Details
Main Author: Pantano, Eleonora
Format: Electronic eBook
Language:English
Published: Bingley : Emerald Publishing Limited, 2021.
Subjects:
Online Access:CONNECT