Luxury retail and digital management : developing customer experience in a digital world /
"Luxury Retail Management, Second Edition, sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalization and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and comm...
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Solaris South Tower, Singapore :
John Wiley & Sons Singapore Pte. Ltd.,
[2020]
|
| Edition: | Second edition. |
| Subjects: | |
| Online Access: | CONNECT |
