Yeezy x Gap : will Gap survive the termination of a hyped collaboration? /
Gap's diminishing relevance as a clothing retailer has led to falling sales year after year for the company, which pinned its hopes on a highly anticipated collaboration with rapper and designer Kanye West, who goes by Ye, to drum up billions in sales over a planned decade-long partnership. But...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2022.
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| Series: | SAGE Business cases.
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| Subjects: | |
| Online Access: | CONNECT |
