Shoveling smoke : advertising and globalization in contemporary India /

An inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity.

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Bibliographic Details
Main Author: Mazzarella, William, 1969- (Author)
Format: Electronic eBook
Language:English
Published: Durham : Duke University Press, 2003.
Series:E-Duke books scholarly collection.
Subjects:
Online Access:CONNECT