Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs /
To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews we...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bern :
Peter Lang International Academic Publishers,
2013.
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| Series: | Forschungsergebnisse der wirtschaftsuniversitat Wien : Band 61
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| Subjects: | |
| Online Access: | CONNECT |
