Reinventing retail the new rules that drive sales and grow profits /
Ian Shepherd is a CEO and CMO who has held senior roles in a range of world-class consumer brands over the last 25 years including BskyB, Vodafone, Game and Odeon. He has seen businesses driven to the brink of extinction by changing consumer needs but also seen businesses respond to those changes, t...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Harlow, England :
Pearson,
2019.
|
| Subjects: | |
| Online Access: | CONNECT |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | in00006203038 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 190522s2019 enka fo 001 0 eng d | ||
| 005 | 20221006132810.9 | ||
| 035 | |a 1WRLDSHRon1245418642 | ||
| 040 | |a UKAHL |b eng |e rda |c UKAHL |d NLW |d OCLCF |d OCLCO |d ORMDA | ||
| 020 | |a 1292270799 | ||
| 020 | |a 9781292270791 |z 9781292270777 (pbk.) |q (e-book) | ||
| 020 | |z 9781292270784 (PDF ebook) | ||
| 035 | |a (OCoLC)1245418642 | ||
| 037 | |a 9781292270791 |b O'Reilly Media | ||
| 050 | 4 | |a HF5438.25 | |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 049 | |a TXMM | ||
| 100 | 1 | |a Shepherd, Ian, |e author. | |
| 245 | 1 | 0 | |a Reinventing retail |b the new rules that drive sales and grow profits / |c Ian Shepherd. |
| 264 | 1 | |a Harlow, England : |b Pearson, |c 2019. | |
| 300 | |a 1 online resource |b illustrations (black and white) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a Ian Shepherd is a CEO and CMO who has held senior roles in a range of world-class consumer brands over the last 25 years including BskyB, Vodafone, Game and Odeon. He has seen businesses driven to the brink of extinction by changing consumer needs but also seen businesses respond to those changes, transform themselves and thrive. Ian has launched loyalty programmes, built new digital revenue streams for traditional retailers and turned declining market share into stellar growth - all based on a keen practical understanding of the consumer. Now consulting and mentoring businesses on commercial and digital topics, Ian lives in Oxford with his family. | ||
| 590 | 0 | |a O'Reilly Online Learning Platform: Academic Edition (SAML SSO Access) | |
| 650 | 0 | |a Selling. | |
| 650 | 0 | |a Retail trade |x Management. | |
| 730 | 0 | |a WORLDSHARE SUB RECORDS | |
| 856 | 4 | 0 | |u https://go.oreilly.com/middle-tennessee-state-university/library/view/-/9781292270791/?ar |z CONNECT |3 O'Reilly |t 0 |
| 949 | |a ho0 | ||
| 994 | |a 92 |b TXM | ||
| 998 | |a wi |d z | ||
| 999 | f | f | |s 095cb53a-b219-47e3-91a1-fa788404f70d |i c5d0ce55-9946-4986-b543-8ba76017a0a9 |t 0 |
| 952 | f | f | |a Middle Tennessee State University |b Main |c James E. Walker Library |d Electronic Resources |t 0 |e HF5438.25 |h Library of Congress classification |
| 856 | 4 | 0 | |3 O'Reilly |t 0 |u https://go.oreilly.com/middle-tennessee-state-university/library/view/-/9781292270791/?ar |z CONNECT |
