Reinventing retail the new rules that drive sales and grow profits /
Ian Shepherd is a CEO and CMO who has held senior roles in a range of world-class consumer brands over the last 25 years including BskyB, Vodafone, Game and Odeon. He has seen businesses driven to the brink of extinction by changing consumer needs but also seen businesses respond to those changes, t...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Harlow, England :
Pearson,
2019.
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| Subjects: | |
| Online Access: | CONNECT |
