Consumer marketing & advertising.

Consumer marketing & advertising. 2023 /

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"Assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. 'Consumer marketing & advertising 2023' categorizes consumer marketing tactics into 61 topics,...

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Bibliographic Details
Main Authors: Miller, Richard K. 1946- (Author), Washington, Kelli D. (Author)
Format: Electronic eBook
Language:English
Published: Miramar, FL : Richard K. Miller & Associates, [2022]
Edition:8th edition.
Series:RKMA market research handbook series.
Consumer marketing & advertising ; 8th edition (2023)
Subjects:
Marketing > United States > Statistics.
Marketing > United States > Handbooks, manuals, etc.
Advertising > United States > Statistics.
Advertising > United States > Handbooks, manuals, etc.
Statistics.
Handbooks and manuals.
Online Access:CONNECT

Internet

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