Unlocking strategic innovation : competitive success in a disruptive environment /

"This new book explores how firms achieve competitive advantage in a disruptive, digital, and globalised business landscape. An integrative framework, 'The Four Rs of Competitive Success', is introduced, which covers the four core pillars of global strategy: resources and capabilities...

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Bibliographic Details
Main Authors: Datta, Surja (Author), Roy, Sandeep, 1965- (Author), Kutzewski, Tobias, 1980- (Author)
Format: Electronic eBook
Language:English
Published: New York : Routledge, 2021.
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Online Access:CONNECT