Origination : the geographies of brands and branding /
"Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of brand...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, UK :
Wiley Blackwell,
2015.
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| Series: | RGS-IBG book series.
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| Subjects: | |
| Online Access: | CONNECT |
