The association guide to going global : new strategies for a changing economic landscape /

Why going global is critical-and inevitable-for your association's growth and survival. Multiple case studies of associations that have entered the global arena will be included. The Association Guide to Going Global demonstrates how many associations have used globalization to their advantage,...

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Bibliographic Details
Main Author: Worth, Steven M.
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : Wiley, ©2010.
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Online Access:CONNECT