Pharmaceutical lifecycle management : making the most of each and every brand /

Pharmaceutical lifecycle management : making the most of each and every brand /

A comprehensive guide to optimizing the lifecycle management of pharmaceutical brandsThe mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to m...

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Bibliographic Details
Main Author: Ellery, Tony
Other Authors: Hansen, Neal
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, ©2012.
Subjects:
Pharmaceutical industry > Economic aspects.
Drug approval > Economic aspects.
Drug Industry > economics
Drug Approval > economics
Economics, Pharmaceutical > legislation & jurisprudence
Marketing > methods
Pharmaceutical Preparations > economics
Online Access:CONNECT

Internet

CONNECT

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