The partnership economy : how modern businesses find new customers, grow revenue, and deliver exceptional experiences /
"Traditionally marketing/business partnerships were limited to affiliates' revenue and transaction-based relationships designed to drive customer acquisition though loyalty programs, couponing or sampling. Today's partnership ecosystem has expanded to include creative collaborations a...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
[2022]
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| Subjects: | |
| Online Access: | CONNECT |
