Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize, The /
Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is comprised of hundreds of intensely local markets that are becoming more fragmented with...
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Place of publication not identified] :
Pearson,
2003.
|
| Edition: | 1st edition. |
| Subjects: | |
| Online Access: | CONNECT |
