Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) /
In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable...
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Auerbach Publications,
2016.
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| Edition: | 1st edition. |
| Subjects: | |
| Online Access: | CONNECT |
MARC
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| 520 | |a In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe. | ||
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| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Machine learning. | |
| 650 | 0 | |a Machine-to-machine communications. | |
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