Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) /
In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable...
Saved in:
Main Author: | |
---|---|
Corporate Author: | |
Format: | Electronic eBook |
Language: | English |
Published: |
Auerbach Publications,
2016.
|
Edition: | 1st edition. |
Subjects: | |
Online Access: | CONNECT |