An audience of one : drive superior results by making the radical shift from mass marketing to one-to-one marketing /
"The breakthrough marketing strategy today's leading companies are using to change consumer behavior and drive revenue to the bottom line Walmart, United Airlines, Jeep, and many other top companies are using the breakthrough strategy-one-to-one marketing-with amazing results, and now you...
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, NY :
McGraw Hill,
[2021]
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| Subjects: | |
| Online Access: | CONNECT |
