Stop selling and start leading : how to make extraordinary sales happen /
"In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite the wealth of research documenting the need for creating value in every step of the buyers journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers....
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| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Wiley,
2018.
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| Subjects: | |
| Online Access: | CONNECT |
