Customizing social media marketing /
Successful social media marketing means tailoring the approach to the kind of product being promoted, not just copying best practices.
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| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge, MA :
MIT,
2015.
|
| Subjects: | |
| Online Access: | CONNECT |
MARC
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| 245 | 1 | 0 | |a Customizing social media marketing / |c Christian Schulze, Lisa Schöler, Bernd Skiera. |
| 264 | 1 | |a Cambridge, MA : |b MIT, |c 2015. | |
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| 588 | 0 | |a Online resource; title from cover page (Safari, viewed April 27, 2015). | |
| 504 | |a Includes bibliographical references. | ||
| 520 | |a Successful social media marketing means tailoring the approach to the kind of product being promoted, not just copying best practices. | ||
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| 650 | 0 | |a Social media |x Marketing. | |
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| 700 | 1 | |a Skiera, Bernd, |e author. | |
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| 773 | 0 | |t MIT Sloan Management Review. |g Vol. 56, no. 2, Winter 2015 | |
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