Customizing social media marketing /

Successful social media marketing means tailoring the approach to the kind of product being promoted, not just copying best practices.

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Bibliographic Details
Main Authors: Schulze, Christian (Author), Schöler, Lisa (Author), Skiera, Bernd (Author)
Format: Electronic eBook
Language:English
Published: Cambridge, MA : MIT, 2015.
Subjects:
Online Access:CONNECT