The content strategy toolkit : methods, guidelines, and templates for getting content right /
In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with thei...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Place of publication not identified] :
New Riders,
[2015]
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| Series: | Voices that matter.
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| Subjects: | |
| Online Access: | CONNECT |
