Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment /
From Comic-Cons massive exhibit hall and panels to its exclusive parties and business suites; this book peels back the layers to show how comics culture is influencing communications; entertainment; digital technology; marketing; education; and storytelling. --
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| Format: | Electronic eBook |
| Language: | English |
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New York :
McGraw-Hill,
©2012.
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| Online Access: | CONNECT |
