You should test that! : conversion optimization for more leads, sales and profit or the art and science of optimized marketing /

Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, cre...

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Bibliographic Details
Main Author: Goward, Chris
Format: Electronic eBook
Language:English
Published: Indianapolis, IN : Wiley, ©2013.
Subjects:
Online Access:CONNECT