Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success /
<P style=""MARGIN: 0px"" soNormal>In Shopper Intimacy, two world-renowned retail experts draw on unprecedented in-store research to illuminate how shoppers actually think, feel, and act in retail environments. Then, they introduce the Retail Ecosystem Analytics Program (REA...
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| Format: | Electronic eBook |
| Language: | English |
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Upper Saddle River, N.J. :
FT Press,
©2011.
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| Subjects: | |
| Online Access: | CONNECT |
MARC
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| 100 | 1 | |a DeHerder, Richard Guy, |d 1953- | |
| 245 | 1 | 0 | |a Shopper intimacy : |b a practical guide to leveraging marketing intelligence to drive retail success / |c Rick DeHerder and Dick Blatt. |
| 260 | |a Upper Saddle River, N.J. : |b FT Press, |c ©2011. | ||
| 300 | |a 1 online resource (242 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Reap retail ecosystem analytics program -- Measuring marketing at retail in supermarkets -- Measuring marketing at retail in convenience stores -- Measuring marketing at retail in drug stores -- Establishing in-store audience measures -- Capturing shopping dynamics in store -- Shopper models -- Decision drivers -- Online retailing -- Measuring return on investment. | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a <P style=""MARGIN: 0px"" soNormal>In Shopper Intimacy, two world-renowned retail experts draw on unprecedented in-store research to illuminate how shoppers actually think, feel, and act in retail environments. Then, they introduce the Retail Ecosystem Analytics Program (REAP), a rigorous, complete methodology for transforming this knowledge into winning campaigns, products, and formats. | ||
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| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Consumers. | |
| 700 | 1 | |a Blatt, Dick. | |
| 730 | 0 | |a WORLDSHARE SUB RECORDS | |
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