Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success /

<P style=""MARGIN: 0px"" soNormal>In Shopper Intimacy, two world-renowned retail experts draw on unprecedented in-store research to illuminate how shoppers actually think, feel, and act in retail environments. Then, they introduce the Retail Ecosystem Analytics Program (REA...

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Bibliographic Details
Main Author: DeHerder, Richard Guy, 1953-
Other Authors: Blatt, Dick
Format: Electronic eBook
Language:English
Published: Upper Saddle River, N.J. : FT Press, ©2011.
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Online Access:CONNECT